Direct Mail Tips
One the most important pieces of your marketing plan to implement direct mail marketing. Doing this can be a hard and in most cases thankless task. One the troubles can be today’s complicated mailing regulations and postage rates. Also, with the flood of mail coming in it makes it more difficult to stand out. Getting your readers attention has to Happen quickly and motivate them to take action.
Here are some tips to make sure that you get the right message out to your target in the right way.
-To increase response give away a free gift to your target audience
-Make sure that your target can see the free gift offer (make it big)
-Don’t give away all the information make them want to learn more
-Don’t use too many buzzwords
-Provide proof and citations to gain credibility
-Make sure that your offer is easy to obtain
-Add images so your target can visualize the outcome
-Offer a try it before you buy it option
-Have your copy written by a professional don’t try to reinvent the wheel through trial and error
-Have your graphics done by a professional
-Articulate the many benefits of your product or service
-Using colored paper can help make an impact and actually save on printing costs
-When ending a page tried to have the sentence stop in the middle this way it will encourage the reader to turn to the next page
-Make your direct mail is personal as you can
-Tell the reader a story
One other thing is using a direct mail agency can save you a lot of time in cut down on your direct mail campaign cost. This is because the direct marketing agency knows exactly what it takes to convert your readers into paying customers. With postcard marketing you only have a small window of opportunity to get your targets attention in turn that postcard into money in your pocket.
There are many great agencies that handle direct-mail campaigns so finding one shouldn’t be too difficult. I would recommend using one that actually specializes in direct mail services some of these companies will not only specialize in direct-mail marketing but even a narrower niche searches real estate postcard marketing or variable data printing. All in all finding a good direct mail agency will ultimately come down it direct-mail marketing costs. It may be a little more money then doing the entire project yourself but leaving some things the experts will keep your direct-mail postcards from going directly into the trash.
For more information on direct-mail marketing check out our Facebook page and you can also check out some of our great YouTube videos on real estate postcard marketing. You can also visit our website at eyecomm.org